PM AI搜索提示词手册

基于对 300+ 名 PM 的调研，将 Perplexity 在产品经理日常工作中的应用归纳为 6 个高价值场景及对应 Prompt 策略：

1. 理解与制定增长策略

   • 让 AI 解释特定的增长机制：如 "Walk through the evolution of Dropbox’s referral program. Why did it work?"
   • 拆解增长核算：如 "Explain growth accounting to a product manager"
   • 探索转化率提升案例：如 "Give me examples of a reverse trial that led to an increase in conversion rate"

2. 寻找基准数据

   • 快速获取行业平均指标：如 "What is the average open rate for push notifications on Android and iOS?"
   • 对齐大厂指标标准：如 "What is CSAT and how is it calculated? Include CSAT scores from top technology companies."

3. 进行市场调研

   • 拆解竞品 GTM 策略：如 "Provide a detailed overview of Deel’s go-to-market strategy"
   • 调研特定商业变现路径：如 "How does Airtable upsell users to an Enterprise plan?"

4. 学习最佳实践

   • 学习框架的实战应用：如 "How did Spotify use the Jobs to Be Done framework?"
   • 获取特定领域的技巧清单：如 "List of brainstorming techniques for product managers"

5. 评估主流工具

   • 结构化对比工具：要求包含核心功能、现有客户、差异点和用户评价。如 "Compare and contrast product analytics tools: Amplitude, Mixpanel, and Posthog. Include key features, existing customers, differentiation points, and user reviews."

6. 理解技术术语

   • 补齐技术认知盲区：如 "What is the difference between GraphQL and REST?" 或 "What is Kubernetes?"